Challenge
A leading Solar EPC (Engineering, Procurement, and Construction) contractor based in the UAE sought to expand its operations into the German market, a global leader in renewable energy adoption and innovation. While the company had a proven track record in delivering large-scale solar projects in the UAE and surrounding regions, it faced significant challenges in entering the highly regulated and competitive German market:
1.Understanding Germany’s stringent laws and standards, including tax regulations, renewable energy laws like the EEG (Renewable Energy Sources Act), and local labor requirements
2.Identifying reliable local suppliers and subcontractors to ensure smooth operations and quality control
3.Gaining traction among industrial clients and municipalities in a market with diverse and demanding customer expectations
Solution
Subsidiary Establishment: To address the challenge of setting up a subsidiary, we managed the entire process of establishing a GmbH (German Ltd.), ensuring full compliance with local regulations. This included overseeing business registration, handling tax compliance, and opening local bank accounts. We also advised on selecting the most suitable legal structure to meet the company’s operational needs while maximizing credibility. Additionally, we provided guidance on Germany’s labor laws to facilitate future hiring and streamline day-to-day operations.
Building Local Partnerships: To build a reliable network of local partners, we utilized our extensive connections in Germany to introduce the company to trusted suppliers and subcontractors. We worked closely with the contractor to identify reliable sources for high-quality materials and facilitated discussions with potential subcontractors for project execution. All partnerships were carefully vetted through due diligence to minimize risks and establish strong, long-term collaborations.
Customer Acquisition: To help the company secure customers and gain a foothold in the German market, we conducted in-depth market research to identify high-demand regions and key customer segments, such as industrial plants and municipalities. We then developed a tailored customer outreach strategy, positioning the company as a reliable and cost-effective solar energy provider. In addition, we supported the creation of customized marketing materials and facilitated introductions to prospective clients, helping the contractor showcase its expertise and value proposition effectively.
Outcome
Within six months, the Solar EPC contractor successfully established a fully operational subsidiary in Germany. The subsidiary was registered as a GmbH, meeting all regulatory and tax compliance requirements. The company also formed partnerships with two leading German suppliers and subcontractors, ensuring a seamless supply chain and reliable operational support. These efforts culminated in the acquisition of two major industrial customers in Bavaria and North Rhine-Westphalia.
Clients Quote
“Arrey’s expertise made entering the German market a smooth and structured process. Their guidance on setting up our subsidiary, securing reliable partners, and acquiring customers was invaluable. We’re now positioned as a strong player in Germany’s renewable energy market.” – CEO, UAE Solar EPC Contractor
